🌊 A Sea-Change in Marketing: From Content to Conversations 💬✨
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Content isn’t king anymore. Conversations are.
We’re watching marketing sea change in real time, again.
AI is changing the rules, exposing the hacks, and raising the bar.
Buyers are overwhelmed. Automation is saturating marketing channels. Shallow content is sinking.
The Human-First Marketing® strategy that is rising with this AI tide includes:
Real human conversations
Structured, indexable storytelling
Content that helps both humans and AI answer complex questions
I just published a new article to explain why LLMs need authentic human dialogue, how answer engines retrieve reasoning, and why conversations are the path to trusted relationships.
Read the full piece and let me know what’s resonating with you. Have you started to capture your conversations yet?